Popularity Of SMS Marketing
SMS is widely used nowadays for communication. SMS is the short form of short messaging service. SMS is sent through a mobile phone or from internet. From mobile phone you can send SMS to another mobile phone but from internet you can only send message from internet to a mobile phone but not from a mobile phone to internet. Nowadays SMS service is also available in some landlines. Normally an SMS is of 160 characters including spaces. SMS was created as part of the GSM (Global System for Mobile communications) Phase 1 standard.